Over 30% of your customer records in any given system are incorrect – wrong names, old addresses, incorrect birthdays. This means matching one customer record to another across systems can be unsuccessful. To make matters worse, traditional approaches to customer matching, like Master Data Management (MDM) or Data Quality technologies, can only find 60-70% of customer records, assuming they already exist in your systems. Developing a single, enterprise view of your customer is nearly impossible.
Even if your customer data contains errors, we can still make the match because we store the most up-to-date attributes, in addition to the out-of-date and incorrect ones. We provide you with recommendations to update your customer records and the ability to link them across systems. Developing a single view of your customer is not only possible, but now it is also extremely straightforward.