Verato improves your patient matching and customer matching with two cloud-based products that are powered by Referential Matching. You can simply plug Verato Auto-Steward™ into your existing matching technology—such as a master patient index (MPI), master data management (MDM), or electronic health record (EHR) system—to quickly make that technology much better by automatically resolving its toughest matches and by dramatically reducing its duplicates. Or, you can rapidly deploy the Verato Universal™ MPI as a SaaS-based MPI or MDM solution that is easier to implement and much more accurate than any other technology—and that has a much lower total cost of ownership.
Our products are powered by Referential Matching, a revolutionary new approach to matching that is much more accurate than any other approach. The foundation of our Referential Matching technology is a highly-curated, continuously-updated, self-learning database of identities spanning the entire U.S. population. This proprietary reference database has over 300M unique identities, each of which contains up to a 30-year history of identity data like names, addresses, and birthdates. Essentially, this database acts as an “answer key” for identity data. Verato references this answer key during matching to make matches no other approach can ever make—even if two records have out-of-date, errored, incomplete, and inconsistent identity data.
Ultimately, we’ve invested four years, millions of dollars, and hundreds of thousands of hours of data science, data engineering, algorithmic, and cloud-services expertise to build the most precise matching technology on the market. And we built our solutions in the cloud, so organizations can quickly, easily, and cost-effectively gain the power of Referential Matching to make their patient or customer matching much better, to dramatically reduce their duplicate records, and to significantly reduce the costs associated with manual data stewardship processes.
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Our leaders represent industry experts in big data, analytics, master data management (MDM), and privacy. We come from some of the fastest growing and most trusted technology companies. With a proven track record of building businesses, delivering results for global clients and brands, and developing award-winning products, we are committed to revolutionizing the way our clients manage and match their customer data.
Mark is the Verato Chief Executive Officer. He was formerly at MicroStrategy, a BI software provider, for 14 years where he was the Executive Vice President of Products, responsible for product strategy, product marketing, and competitive intelligence. Prior to MicroStrategy, Mark was with Ernst & Young for 17 years and left as Partner responsible for all technical consulting in the east region of the US. Mark holds MS and BS degrees from MIT in electrical engineering and computer science. Outside the office, Mark enjoys woodworking and is an avid soccer fan, supporting FC Barcelona.
Grace serves as Verato’s Chief Marketing Officer. Prior to Verato, Grace was a founder and VP of Marketing at CadenceQuest, a customer analytics software company, acquired by Accenture in 2010. At Accenture, she advised global product companies on customer data strategy, analytics, business process re-engineering and change management. Grace graduated from the Wharton School at University of Pennsylvania. If not for Verato, Grace would own and operate a café and make frequent trips to her favorite vacation spot, Tulum, Mexico.
VP of Credit Information Solutions
Jim serves as the Verato Vice President of Credit Information Solutions. His thirty-year work history extends across a broad array of domains including big data analytics, homeland and national security, full spectrum Special Operations, intelligence analysis, intelligence operations, Counterterrorism, and Antiterrorism operations. He has an MBA from Touro University and a BADM from Campbell University. If it weren’t for Verato, he’d be chilling on the beach listening to his favorite Rolling Stones albums.
VP of Engineering
Luis is Vice President of Engineering, responsible for implementing Verato’s product roadmap across Development and Operations. He has 20 years of experience leading teams in the development of commercial enterprise software, with emphasis on highly scalable, Big Data, SaaS offerings and graduated from Monterrey’s Institute of Technology (ITESM) with a degree in Computer Systems Engineering. An avid runner outside the office, he regularly participates in short and mid distance races.
VP of Finance
Isaac is Vice President of Finance, responsible for Verato’s ongoing financial operations, strategic financing, and corporate development activities. Isaac was previously an investment professional at Columbia Capital focused on early-stage communications, media, and technology startups, and also has experience on Wall Street in M&A and financing advisory for media and telecommunications companies. Isaac graduated from Duke University with a B.S. in Economics. A self-proclaimed foodie, Isaac wants to produce and film a documentary about the curious late-night snacking habits of young urban professionals.
VP of Health Information solutions
Rel is Vice President of Health Information Solutions, and is responsible for tailoring Verato solutions to meet the healthcare needs of our clients. Rel’s formal and hands-on education in both biomedical engineering and intellectual property law, gained through with his work in both health technology companies and large law firms, allows him to craft solutions for both the short and long term needs of Verato’s clients. Rel is actively involved in local charities, and coaches several of his children’s teams. On extended vacations, you can find Rel captaining a dive boat in the Caribbean.
Chief Privacy Officer
Jenn is the Verato Chief Privacy Officer, and specializes in supporting organizations’ transition from a state of compliance to one of commitment in privacy excellence in identity management. Jenn has led privacy compliance for multiple NSTIC pilots, is the IDESG Privacy Committee Chair, was formerly with ID.me, and was Virginia’s “Data Maven” for her expertise in information management for departments of social services. Jenn received her Bachelor of Arts degree from UVA, Master of Social Work degree from VCU, and PhD in Public Policy and Administration from VCU. She holds CIPP/US, CIPM and CHPSE credentials. Jenn is an avid reader, does as much gardening as possible, dabbles in the kitchen, and tackles boot-camp at the gym (to counter the kitchen dabbling.)
VP of Sales
Jason is Vice President of Sales, responsible for sales and business development. He has 20+ years of experience in growing enterprise software companies specifically in the data management space and applications development. In previous roles Jason has deployed and sold Master Data Management solutions across a variety of industries including healthcare, financial services, insurance, and retail for many Fortune 100 companies. Jason is a graduate of University of Illinois – Champaign/Urbana with a B.A. in Economics. As an always learning hockey coach and player outside the office, Jason can be spotted across the Midwest coaching his teenage twin boys and daughter.