About Verato

Verato offers a cloud-based platform that represents the new best-in-class identity resolution and matching technology. Compared to conventional master patient index (MPI) and master data management (MDM) tools, the Verato platform is 12x faster to deploy, 15x more precise, and has a 2.5x lower total cost of ownership.

Our technology was born from methods and algorithms used in counter-terrorism operations—finding suspects regardless of what identities they assumed. We took those same methods and algorithms and applied them to challenges faced by the commercial market—resolving identities regardless of whether those identities are represented by out-of-date, incorrect, incomplete, or inconsistent identification data like names, addresses, and birthdates.

The Verato platform enables healthcare organizations to assemble complete clinical pictures of their patients and perform more accurate analytics. It enables businesses to develop a single view of their customers across diverse brands and disparate channels. And it enables government departments and agencies to gain more accurate views of their citizens to provide more effective services.

We invested four years, millions of dollars, and thousands of man-hours of data science, data engineering, algorithmic, and cloud-services expertise to build the most comprehensive and precise identity resolution and matching technology on the market. And we built it in the cloud—so any enterprise can deploy it in weeks and scale it to support their largest challenges.

US Headquarters

8251 Greensboro Drive, Suite #500, McLean

+1 703-650-5155


Our leaders represent industry experts in big data, analytics, master data management (MDM), and privacy. We come from some of the fastest growing and most trusted technology companies. With a proven track record of building businesses, delivering results for global clients and brands, and developing award-winning products, we are committed to revolutionizing the way our clients manage and match their customer data.

Mark LaRow


Mark is the Verato Chief Executive Officer. He was formerly at MicroStrategy, a BI software provider, for 14 years where he was the Executive Vice President of Products, responsible for product strategy, product marketing, and competitive intelligence. Prior to MicroStrategy, Mark was with Ernst & Young for 17 years and left as Partner responsible for all technical consulting in the east region of the US. Mark holds MS and BS degrees from MIT in electrical engineering and computer science. Outside the office, Mark enjoys woodworking and is an avid soccer fan, supporting FC Barcelona.

Grace Koh


Grace serves as Verato’s Chief Marketing Officer. Prior to Verato, Grace was a founder and VP of Marketing at CadenceQuest, a customer analytics software company, acquired by Accenture in 2010. At Accenture, she advised global product companies on customer data strategy, analytics, business process re-engineering and change management. Grace graduated from the Wharton School at University of Pennsylvania. If not for Verato, Grace would own and operate a café and make frequent trips to her favorite vacation spot, Tulum, Mexico.

Jim McLean

VP of Credit Information Solutions

Jim serves as the Verato Vice President of Credit Information Solutions. His thirty-year work history extends across a broad array of domains including big data analytics, homeland and national security, full spectrum Special Operations, intelligence analysis, intelligence operations, Counterterrorism, and Antiterrorism operations. He has an MBA from Touro University and a BADM from Campbell University. If it weren’t for Verato, he’d be chilling on the beach listening to his favorite Rolling Stones albums.

Luis Orozco

VP of Engineering

Luis is Vice President of Engineering, responsible for implementing Verato’s product roadmap across Development and Operations. He has 20 years of experience leading teams in the development of commercial enterprise software, with emphasis on highly scalable, Big Data, SaaS offerings and graduated from Monterrey’s Institute of Technology (ITESM) with a degree in Computer Systems Engineering. An avid runner outside the office, he regularly participates in short and mid distance races.

Isaac He

VP of Finance

Isaac is Vice President of Finance, responsible for Verato’s ongoing financial operations, strategic financing, and corporate development activities. Isaac was previously an investment professional at Columbia Capital focused on early-stage communications, media, and technology startups, and also has experience on Wall Street in M&A and financing advisory for media and telecommunications companies. Isaac graduated from Duke University with a B.S. in Economics. A self-proclaimed foodie, Isaac wants to produce and film a documentary about the curious late-night snacking habits of young urban professionals.

Rel Ambrozy

VP of Health Information solutions

Rel is Vice President of Health Information Solutions, and is responsible for tailoring Verato solutions to meet the healthcare needs of our clients. Rel’s formal and hands-on education in both biomedical engineering and intellectual property law, gained through with his work in both health technology companies and large law firms, allows him to craft solutions for both the short and long term needs of Verato’s clients. Rel is actively involved in local charities, and coaches several of his children’s teams. On extended vacations, you can find Rel captaining a dive boat in the Caribbean.

Jenn Behrens

Chief Privacy Officer

Jenn is the Verato Chief Privacy Officer, and specializes in supporting organizations’ transition from a state of compliance to one of commitment in privacy excellence in identity management. Jenn has led privacy compliance for multiple NSTIC pilots, is the IDESG Privacy Committee Chair, was formerly with ID.me, and was Virginia’s “Data Maven” for her expertise in information management for departments of social services. Jenn received her Bachelor of Arts degree from UVA, Master of Social Work degree from VCU, and PhD in Public Policy and Administration from VCU. She holds CIPP/US, CIPM and CHPSE credentials. Jenn is an avid reader, does as much gardening as possible, dabbles in the kitchen, and tackles boot-camp at the gym (to counter the kitchen dabbling.)

Jason Bihun

VP of Sales

Jason is Vice President of Sales, responsible for sales and business development. He has 20+ years of experience in growing enterprise software companies specifically in the data management space and applications development. In previous roles Jason has deployed and sold Master Data Management solutions across a variety of industries including healthcare, financial services, insurance, and retail for many Fortune 100 companies. Jason is a graduate of University of Illinois – Champaign/Urbana with a B.A. in Economics. As an always learning hockey coach and player outside the office, Jason can be spotted across the Midwest coaching his teenage twin boys and daughter.

Board of Directors

Sanju Bansal

CEO, Hunch Analytics

Kent Bennett

Partner, Bessemer Venture Partners

Arun Gupta

Partner, Columbia Capital

Mark LaRow

CEO, Verato

Brent Williams

Founder, Verato; CEO, Bingo Bongo Technologies