ENHANCED DEMOGRAPHIC DATA

Extend your customer or patient profiles with enhanced demographic data.

Verato ENRICHTM  allows you to develop more targeted and effective analytics and personalization strategies through an enhanced view of your customer, member, or patient profiles.

Enrich™

How it works

Verato ENRICH allows you to append pre-indexed, 3rd-party Marketing data to individual profiles that are managed by Verato.

Powerfully precise matching
Precise

Powerfully precise matching

Verato has relationships with leading Marketing data providers and has pre-indexed this data against its reference database, CARBON. This allows for a seamless and more precise match to your profiles managed by Verato.

Vast attribute data
Vast

Vast attribute data

Select from hundreds of demographic, psychographic, lifestyle, and digital attributes to append.

Complete flexibility
Flexible

Complete flexibility

Cloud-based service allows you to append records either in real-time or in batches, as often as you need.

Better, more complete data.

Develop robust segmentation and analytics with Verato ENRICH

Comprehensive

With 500+ attributes spanning lifestyle, demographics, and psychographics.

Accurate

The Verato “Referential Matching” architecture provides compliant and accurate identity matching.

Customizable

Choose the data points, sequencing and timing for attribution appending.

Benefits

Customer Strategies

Customer Strategies

Develop customer plans to drive revenue, loyalty, and retention outcomes.

Targeted Marketing

Targeted Marketing

Send more effective promotions with a better understanding of your customer’s behavior.

Personalization

Personalization

Tailor your experience based on customer desire and intent.